If you work in corporate communications, you’re probably at the point where your company is at least talking about using the various tools of social media, if they haven’t implemented something already, right?
Wrong?
Oh… no. Not good.
I pity you if you can identify with one of these five scenarios.
1. A manager in your corp comm department asks you… “What’s RSS?”
2. A mid-level executive says… “Why should we be on YouTube, there’s nothing but Diet Coke and Mentos clips on there.”
3. An any-level manager/executive says… “I really don’t think we need to worry what bloggers say about us.”
4. A marketer for one of your company’s products asks you… “Have you heard of Twitter?”
5. Your CEO says… “I’d like to start my own blog, can you write it for me?”
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