1. Shel Holtz raises some provocative points about “Twitter surges” which, like in the case of the terrorism in India, show how quickly people flock to Twitter to post observations about breaking news – and in this case the movement of the “good guys.”
Holtz writes that businesses also need to pay more attention to how people can use Twitter, and other information-spreading services, to attack a company’s reputation (Ex.: Motrin).
2. The New York Times reports that “A Generation of Local TV Anchors is Signing Off.” Not surprising, considering the cost-cutting going on in broadcast journalism. While it might be difficult to part ways with a long-time face of a station, it doesn’t make sense to keep that hefty six-figure or more salary around if the ratings are going down and down.
3. Speaking of TV news, my former career stomping grounds, I got wind of this video from KTVI in St. Louis through a daily email from Ragan Communications.
It’s a case of media relations for a school district… at its worst.
Look, if you’re going to do an interview with a TV gotcha guy, at least be aware of how dumb you look and sound if you repeat the same answer over and over. I also love how the reporter put the co-superintendent’s phone number on the screen at the end of his story.
An over the top move by him? Perhaps. But she brought it on herself for the worst non-answer interview I’ve seen in a long time.
4. From HubSpot’s Inbound Internet Marketing Blog, a post titled “Paul Gillin Explains Why Marketers Should Think Like Publishers” features some great social media advice, but you also get much more in the embedded video interview with Gillin. Good stuff.
5. And finally, from MacUser, a video clip in their post that shows how The Simpsons poked fun at Apple in their most recent episode. (Two clips also are here at Marketing Apple).
Who doesn’t need a “MyPod” or a “MyPhone” from the Mapple store?
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