1. From WebGuild, a look at the social media strategy of OfficeMax, in an interview with Bob Thacker, senior vice president in the company’s Marketing and Advertising department.
2. As a corporate video producer and someone who spends a lot of time shooting and editing home video as well, I found David Pogue’s recent posts, “Why We Shoot Home Videos” and the folo-up recapping the comments he got, to be a compelling reminder of the need to record our personal and family histories for our grandchildren and great-grandchildren. If you don’t shoot video and save it, who will? Or, isn’t that important to you?
3. From Fast Company, Larry Olmsted offers “Ten Outrageous Marketing Stunts.”
4. I enjoy reading about business leadership and this “The Leading Edge” post, also on Fast Company, by Mark Goulston outlines a recent presentation from Warren Bennis. Goulston listed some ideas from Bennis for provoking trust, confidence, enjoyment and respect, in terms of effective leadership.
Under “Respect,” Bennis said “Know what’s important and what isn’t – Have the wisdom to know the right the thing to do, the integrity to do it, the character to stand up to those who don’t, and the courage to stop people who won’t.”
5. And in the spirit of Thanksgiving, the video from KTUU-TV that proves Sarah Palin is just bound to get poor media relations advice from people working for her – whether she’s on a presidential ticket or back home in Wasilla, Alaska.
Lesson number one in video interviews, for both the interviewee and the videographer, be aware of what’s going on behind you:
That video had 141,000 hits when I first saw it on Friday. As I post this today, it has 2,383,289.
Unreal.
My pastor even mentioned it in his sermon! Not about the way the video was shot, rather the negative reaction many people had to what’s happening in the background. As he put it, “How did you think turkeys got from the farm to the table?”!
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November 25, 2008 at 11:55 pm |
[...] Yesterday, I included an item about the much-watched and talked about video interview of Sarah Palin at a turkey farm in her hometown of Wasilla, Alaska. [...]