1. One word. Motrin. Much has been written, including these posts from the New York Times and Forbes – and this nice wrapup from Neville Hobson – but what I don’t get about how Johnson & Johnson (more so its McNeil Consumer Healthcare unit) planned this Motrin campaign, is their apparent ignorance of Twitter and how they could have more quickly monitored (over a weekend) the negative reaction to their online ad. A lesson for all companies, really.
Here’s the video of the ad:
And a funny parody from Aldon Hynes:
And lastly, Jeremiah Owyang adds Motrin to the list of brands that have been Punk’d.
2. Give General Motors credit, at least they recognize how online video can be used to state their case in the proposed auto industry bailout, as seen here on OnlineVideoWatch. GM even setup a Web site for the campaign.
3. This site from Adidas Basketball blows me away, in terms of how it has organized its content around its basketball brand. Very sleek and interactive, with numerous videos with NBA superstars. If you’ve never seen the Adidas home page by the way, it’s pretty innovative too.
4. For fellow bloggers, John Chow dot com shared some unique Twitter and RSS buttons.
5. Finally, this has been on YouTube for six months (1.6 million hits) but I saw it for the first time the other day. “Poke!” It’s a very funny look at Facebook titled “Facebook in Reality”:
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