Many of you may be familiar with “Deltalina,” a.k.a. Delta Airline flight attendant Katherine Lee, who has become a bit of an online celebrity thanks to her participation in Delta’s revised in-flight safety video, posted to YouTube last February.
Here’s some more background, here and here, as well as an interview Lee and Chris Babb, who produced the video, gave CNN back in March. It got 300,000 views in three days on YouTube, according to Babb.
Well this fall, since Delta is partnered up with the NFL’s Atlanta Falcons, the finger-wagging Lee is now doing videos that play on the scoreboard at Falcon home games at the Georgia Dome. Delta’s blog highlighted this one:
Delta’s gotten huge PR from Deltalina. The safety video now has more than a million hits on YouTube. Delta’s blog also has no doubt picked up a few subscribers.
No doubt, Delta will continue to find new ways to capitalize on Lee’s unexpected appeal.
