In a swift response (sarcasm on the “swift” reference, folks) to Apple’s ever-popular PC vs. Mac commercials, Microsoft has countered with an “I’m a PC” campaign for Windows that’s supposed to counter the nerdy, dressed-in-tweed stereotype Apple has created of the “typical” PC user.
Three “Life Without Walls” Windows ads are now out on the Web courtesy of TechCrunch, coming to a TV near you I suppose.
My quick take is that the ads are a nice attempt to counter Apple’s recent success in the image wars, and are even watchable, but they hide the fact that when it comes to choosing a computer that can truly handle the demands of multimedia creation – in addition to daily tasks and document work – there’s no comparison.
So, let’s applaud Microsoft’s marketing efforts for finally getting into the game after taking hit after hit in the PC vs. Mac barrage from Apple, but let’s not forget that only one computer is known for the “blue screen of death,” only one computer catches a virus like you and I catch a cold and only one computer, in my experience, takes an eternity to boot up.
Is Apple perfect? Of course not. But I have two computers in my home and guess which one had to get the Geek Squad treatment this week? It ain’t the Apple.
Here are ads one, two and three:
September 19, 2008 at 7:23 am |
Great Ads!
Like my friends I was getting tire of the Mac’s ads with no response. It is good response. PC has done great things for users. I travel around the word and I see a lot of happy customer using both PCs and Macs.
I have used both, and I prefer the PCs. I run SQL Server Dev database in my PC, Adobe Photoshop, Lightroom, my Dev environment like Visual Studio, UlTra Edit, Apex tools, Illustrator, Dreamweaver, Expression Web, etc all at the same time … not a problem. If I am in the MAC, I have to run windows in top the Mac OS to run some these applications. Only when I have to discuss with my friends in the arts industry, I have to talk in the MAC world … it is fine, but nothing special about the MAC.
I have 4 laptops (PCs) and several desktops always online (doing this for years now)… what problems??… I love my work environments. MACs are great, but I love PCs …. they are great too. To me it is more a religious thing …. PCs are cool
Good for Microsoft … enough of insulting the PCs guys … PCs guys … don’t worry … I know for a fact that we have plenty of smart people in the side of the Computer industry.
September 19, 2008 at 11:22 am |
kevin hunt, I’m a pc and I like it. I’m a web developer and database administrator. I hate mac and mac can suck it.
September 20, 2008 at 7:11 am |
I love both Mac OSX and Windows… but so far, Windows prove to be the most stable OS, and the one most resilient to external changes (usb drives, external monitors etc.).
/Kim